UNICEF Campaigns
When UNICEF approached us, they didn’t ask for mere ads. They needed campaigns that cut through chaos—resonant, real, and resoundingly human.
BrANDING
In India, as COVID-19 swept across states like a silent storm, we crafted the "Protect. Inform. Vaccinate." campaign. Anchored in truth, wrapped in dignity. The centrepiece? A book titled “Voices From the Frontlines”, documenting real stories from ASHA workers. The cover: a woman in a sari holding a smartphone and a vaccine vial—iconic, immediate, unforgettable.
Broucher
Animated explainers in 14 languages simplified complex health info. No jargon, just clarity. Our 60-second film—"The Call"—featured a grandmother convincing her son to vaccinate, ending with the line: "Do it for her." 24 million views, organically.
Across Africa, we wove a tapestry of culture and clarity. Campaign: “Together, We Rise.” In Nigeria, we produced comic books for schoolchildren demystifying hygiene. In Kenya, street murals told vaccine myths—and the facts.
One standout piece
a cover illustration for "My Hands, My Health"—a vivid image of a child washing his hands in a burst of color and joy. Animation variants aired across WhatsApp, radio, and mobile apps. Reach? 50 million impressions, but more importantly—impact.
Results
UNICEF didn’t hire an ad agency. They hired a movement-maker. And that’s what we delivered. Not with noise. With precision. With insight. With heart.
Because in advertising, as in life, the consumer isn’t a moron. She’s your mother.